Insights
How a Marketing Analytics Consultant Can Bridge Your Data Insights Gap
Although big data is quickly turning analytics into a core marketing function, many companies are still ramping up their use of data while others have yet to implement the processes and systems needed to deliver the customer intelligence that marketing strategists need. Indeed, CMOs report that they’ve seen no improvement in marketing knowledge metrics –…
6 Out-of-the-Box Ideas for Networking Your Way to New Business
Most independent consultants are familiar with the usual networking tactics: Become active on social media, work your professional connections for leads, and join industry associations. While these are effective ways to produce quality leads, it’s worth considering some other, more strategic ways to expand your network – and find leads that are a better fit…
How Specialization Can Help You Stand Out As An Independent Consultant
Shortly after the Great Recession began, a billboard popped up along I-95, on the way to Philadelphia. “Recession 101: Bill Gates started Microsoft in a recession.” The campaign was meant to be an inspirational reminder that we have the grit it takes to get through difficult times. Yet, it’s also true that businesses can use…
5 Ways Independent Consultants Can Boost Their Personal Brands on Google
As an independent consultant, your personal brand is everything. It’s what prompts people to contact you about a consulting opportunity and drives referrals from colleagues and friends. So it’s worth taking a look at something that greatly impacts your brand though you may not realize it: Google. It should come as no surprise that…
8 Ways Independent Consultants Help Agencies Attract New Business
You’ve just put your heart and soul into the biggest pitch of your career. You’re confident you nailed the creative portion, showering the prospective client with a variety of innovative ideas. Still, you’re sweating. There’s a lot riding on this…
Does Your Marketing Team Need a Technology Consultant?
Technology permeates nearly every facet of marketing today. The modern marketing team is powered by a mix of marketing automation platforms, email marketing applications and social media channels such as Facebook, Twitter and LinkedIn. Add a layer of analytic and customer intelligence databases, and suddenly marketing looks a lot more technology- and data-driven
How Big 3 Strategy Consultants Can Move Toward Independence
If you’ve got experience working with one of the world’s “Big 3” management consulting firms – McKinsey & Company, Boston Consulting Group or Bain & Company – you already know you’ve got an impressive story to tell. After all, you’ve been involved in helping world-class organizations solve some of the toughest business problems around. By…
2 Degrees of Separation: The Value of the Trusted Network
Remember Six Degrees of Kevin Bacon? The goal was to find the shortest link – in six or fewer steps – between the actor and any other Hollywood personality. Players quickly discovered that the connections usually turned out to be close ones. Search Google for almost any actor’s name combined with the phrase “bacon number”…
5 Signs You Need Talent On Demand
Talent on demand offers businesses the ability to be agile – to put together the team they need to face challenges that require specialized knowledge, to add resources during the weeks or months leading up to a product launch, to explore new opportunities without committing an inordinate amount of resources before the time is right….
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