Insights
The 5 Pillars of Digital Analytics Transformation, by Greg Dowling
Digital Transformation has been a hot topic in enterprise strategy for over a decade, however most organizations are struggling with one of the key elements of this transformation – how to effectively measure and optimize digital customer experiences. Driving digital transformation at the enterprise level requires not only the realignment of business models and strategies…
How to Build an Analytics Team For the Future
In a relatively short amount of time, we’ve gone from talking about “big data” to “analytics.” We’ve gone from churning out reports explaining the data to using analytics as a predictive tool, to forecast how customers might respond to certain events whether they had to do with politics, news or marketing. Today, some organizations are…
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