Beyond Web Analytics Podcast – Episode 36 - Next Generation Deployment: Universal Tagging with Ali Behnam

In this episode, the second in our series on Universal Tagging the Beyond Web Analytics team talks with Ali Behnam, the co-founder of Tealium a provider of Universal Tag and Tag Management Platform. The group explores what a Tag Management Platform is, and what types of sites can benefit from utilizing one. The conversation covers the expertise needed to implement to the acceptance of universal tags within the industry.

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Rudi Shumpert
Contributor/Producer, Beyond Web Analytics!