Beyond Web Analytics Podcast – Episode 31 : Web Analytics Association - Certification with Joel Wright

In this episode, the Beyond Web Analytics team with Joel Wright about the Web Analytics Association Certification and his experience in taking and passing the test at eMetrics in San Jose this year. The group discusses motivation for taking the test and the skills needed and preparation to be successful with the test. The conversation also dives into the types of items measured, and thoughts on what it will take to really gain industry wide acceptance of the test.

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Rudi Shumpert
Contributor/Producer, Beyond Web Analytics!