Beyond Web Analytics Podcast – Episode 29: Is Web Analytics Evil? With Eric Peterson

In this episode, the Beyond Web Analytics team talks with Eric Peterson, of Web Analytics Demystified, about the negative press that the web analytics industry has received in recent months. The group dives into the article from the Wall Street Journal and the subsequent segment / podcast from NPR with the author of the WSJ article, Julia Angwin, and looks at what was right, and what was wrong with the information presented by both the Wall Street Journal and NPR. The conversation also moves into what can be done to advocate for web analytics industry and where that message should come from.To listen or download this episode visit our web site!Rudi ShumpertContributor, Beyond Web Analytics!